Training for Success

 With continuous change in the beauty industry, training is essential to ensure businesses stay ahead of the curve and continually meet consumer demand. In this exclusive editorial from Aura Beauty Academy, we hear how their training courses can benefit your business!

Please introduce us to the brand and what it strives to achieve.

Aura Beauty Academy is an accredited beauty training academy operating along the South Coast with a wealth of 20 years of experience behind it. Our main mission is to see the standards of training in the industry improve and give not only the best possible accredited training for beginners coming into the industry but also make ongoing training and continual professional development easily accessible for salon and spa owners and therapists looking to specialise or change their role in the industry.

What is the importance of training in the beauty industry?

Accredited courses ensure therapists are following the correct, up-to-date safety procedures for themselves as well as clients, while also providing them with knowledge to perform and adapt their treatments depending on the client’s needs. With the beauty industry continually changing with new products and techniques, ongoing training should always be an essential part of a salon budget to enable therapists to progress.

What makes your courses stand out from competitors?

The courses at Aura Beauty Academy are heavily based on personal experience within the industry as salon owners. Most academies focus on bringing beginners into the industry, whereas our main focus is to support salon and spa owners through ongoing training. The courses provided are unbranded, meaning we can work with salons and spas no matter the product ranges they already hold and create bespoke treatments from design to launch!

We also provide salon-to-spa or spa-to-salon conversion courses for therapists looking to switch roles in the industry. Our courses are incredibly flexible, and we consult with the therapists beforehand to ensure we cover everything they are looking for.

What are the most popular courses Aura Beauty Academy offers?

Spa-to-salon conversion courses are by far our most popular. With beauty salon treatments constantly updating and evolving, therapists from the spa industry can often feel left behind. With this in mind, we work with them to refresh their skills and update their techniques.

How is it best to get started with Aura Beauty Academy?

Just get in touch! Our beginner courses are standardised to ensure they cover all of the essential knowledge needed to venture into both the salon and spa industries. The continual professional development and treatment development courses are tailored to you. We carry out a thorough consultation with you and your therapists to help you market and launch your bespoke treatments.

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