It comes after 18 months of research and development that led to Beau Bronzage having a fragrance technology that finally tackles the infamous ‘biscuit smell’.

Developed using a completely new approach to how tanning products interact with the skin during development, the technology dramatically improves the sensory experience of self-tanning.

In blind testing, users reported a notable lack of the characteristic DHA scent.

Instead, it was described as a fresh, elegant aroma featuring notes of pear and freesia – personally inspired by founder Victoria Hargrave’s favourite luxury perfume.

Victoria Hargrave, a long-standing beauty entrepreneur began her tanning journey over a decade ago with The Tanning Room, a boutique salon in Witney, Oxfordshire.

What started as a single salon has since grown into a group of six across three counties, each known for personalised customer care and high-quality tanning services.

After struggling to find a professional tanning solution that combined consistent supply, exceptional quality, and a pleasant scent, Victoria decided to create her own.

With the mindset of “if it doesn’t exist, build it,” she developed Beau Bronzage – a luxurious range of eco-friendly, vegan, UK-made products using 100% organically sourced DHA.

The brand has quickly become a favourite among both customers and salon professionals, offering tanning mousses in a variety of tones, gradual lotions, booster drops, and spray tan solutions for salon owners.

The new signature fragrance technology will debut in Beau Bronzage’s best-selling Medium Tanning Mousse, available from 1st June exclusively to VIP customers at a special launch price of £24.95. Pre-orders are now open and high demand is expected.

Beau Bronzage, meaning “beautiful tan” in French, was created to deliver more than just a glow.

Victoria said: “It’s about confidence, self-care, and feeling fantastic in your skin, no matter your age or size.

“Whether it’s for a holiday, a big event, or simply to feel your best every day, Beau Bronzage makes tanning a luxury experience from the very first pump.

“Be beautiful. Be Beau Bronzage.”

To sign up for VIP exclusive pre-launch access to the Pear & Freesia Mousse visit beaubronzage.co.uk.