Your Hair, Our Passion
Born out of a desire to do things differently, we hear from salon-exclusive Swedish haircare brand Nine Yards about the perfect balance of functionality and natural ingredients in their products.
Please introduce us to Nine Yards
Nine Yards is a genuinely salon exclusive premium Swedish haircare brand born from a desire to do things differently, it took 5 years to formulate and it’s the perfect balance of functionality and natural ingredients. 100% free from parabens, sulphates and MIT amongst other unnecessary ingredients, these highly concentrated vegan miracle workers contain potent natural goodies including Shea Butter, Damask Rose Oil, Broccoli Seed Oil, Aloe Vera, Wheat Protein, Meadowfoam oil, Argan and Sunflower seed extract.
The gorgeous bottles have bagged a Gold award at the World Brand Design Society and clients absolutely love the way they look, while the products themselves have gained accolades in the Grazia Hair Awards; Beauty Bible Awards; Veggie Awards; Hair Awards and Swedish Beauty Awards.
What makes Nine Yards stand out?
Nine Yards supports the professional hairdresser and works hard to keep the brand off of discount websites, meaning salon owners can have confidence in repeat business. An e-commerce website for our stockists is also in development, shipping directly to the client from the warehouse.
Please explain the benefits of the vegan formula
We don’t see any reason for products not to be vegan nowadays. Vegan formulas are more ethical and sustainable, and clients take pride in knowing the products used are cruelty-free. Nine Yards products are packed with thoroughly considered ingredients, chosen for their natural potency. For example, broccoli seed oil, famed for its high concentration of potent antioxidants, was an essential ingredient in our moist range. Broccoli Seed Oil mimics the initial effects of silicones naturally without the negative buildup while nourishing the scalp and hair.
What Nine Yards products would you initially recommend?
The beauty of Nine Yards is that it’s a compact range with no products that duplicate, so they’re all bestsellers because they all have a clear role. This is echoed in our award wins, which span everything from shampoos and conditioners to treatments and styling products. So, fine-haired clients will be hooked if you use the Go Loud and Big Noise volume shampoo and conditioner at the backwash; they’re lightweight but leave the hair feeling soft and smooth. Curl clients will adore the Moist range and Curl cream.
How can our readers work with you?
Contact us through Instagram, @sbshairltd, or our website to find out about our extra perks, including a reward scheme for you and your team with exclusive savings from major brands such as Apple and Deliveroo.
www.sbs-hair.com/trade-registration-form
