Your Online Storefront
Having a strong website and social media presence is crucial for your salon’s online visibility, but arguably, the most vital element is maintaining a profile on an online marketplace like Fresha. We explore how a digital storefront can enhance your brand visibility.
Getting seen and booked online on Fresha
An online marketplace acts as a digital storefront where potential clients can find, compare, and book services in their area. It’s one of the most effective ways to make a great first impression and draw new clients directly to your salon.
Nearly every new client’s journey to your salon starts online. Clients either search for services on Google, which will display marketplace results, or search directly on their preferred online marketplace. To maximise your chances of being booked, your salon needs to appear in these searches.
By selecting the right online marketplace, your salon will be visible to thousands of potential clients who search for services every day. In addition, being listed on a marketplace boosts your local SEO rankings, making your business more likely to appear in Google searches, especially when you offer popular, competitively priced treatments.
Every day, 120,000 appointments are booked on the Fresha marketplace, the world’s
largest wellness marketplace. This platform is an ideal space to showcase your brand and
attract new clients.
With Fresha, you can also quickly apply discounts or run sales, which is an easy way to win over new clients. Visitors to your profile can easily see how your deals and promotions impact prices. Whether it’s a seasonal flash sale, off-peak pricing to keep your salon busy, or last-minute offers to fill unbooked slots, your marketplace profile is the key to managing these tactics effectively.
To make this combination work, it’s essential to use an online booking platform that offers both a marketplace profile and flexible promotion tools, like Fresha. This allows your deals to reach a broader audience, especially during peak moments like Black Friday or the holiday season.
With an online marketplace profile, you can offer online booking for your salon, letting
clients book, rebook, and reschedule 24/7. This reduces time spent on phone appointments and keeps your calendar full. As 70% of clients prefer booking online, this feature will allow clients to book anytime, anywhere.
With over 18 million monthly users, Fresha is a great way to reach new clients. Salons on Fresha tend to gain 26% more clients, and four out of five return for a second appointment.
Ready to boost your visibility? List your salon on Fresha today.
