Plasma Pen – the next big thing!
As the ability to deliver in-salon medi-aesthetic procedures becomes increasingly vital commercially – and with plasma treatments having emerged as one of the world’s most in-demand beauty treatments – can Plasma Pen take your salon to the next level?
Plasma is one of the most talked about treatments across the beauty world and for good reason. With the right device, training, and brand the results are stunning, the returns lucrative, and it’s an incredibly sought-after, next-generation in-salon treatment. Selecting the right plasma device and choosing a provider able to offer world class training and infrastructure, on-demand support, and actionable experience can prove to be a huge financial game changer for smart salons but, in what’s a competitive space, it can be a minefield choosing the right plasma platform.
Louise Walsh is quite the character! As the celebrity aesthetician responsible for bringing SPMU to these shores over 27 years ago; she’s been one of the biggest movers and shakers in beauty since the eighties with a long-standing career in the media spotlight ranging from features in Cosmopolitan, Elle and Tatler to appearances on many ITV and Channel 4 TV shows – including reality shows like The Salon and Shampoo. While she refers to herself as the ‘dinosaur of the industry,’ there’s no doubt that while she didn’t invent plasma she has certainly perfected it and she’s widely acclaimed as creating the ‘Goldilocks’ device. With an army of over 1,000 plasma technicians worldwide, more than 25 academies globally, over 50,000 treatments delivered and an international sales, manufacturing and distribution network then it’s no surprise Plasma Pen by Louise Walsh International has consolidated itself as the world’s most trusted, professional and go-to plasma device in its class. With so many salons turning to plasma to supercharge their turnover, we invited Louise Walsh to give us her insights on the role of plasma in the salon world and reveal her tips on how to avoid getting stung by some of the rogue operators out there because not all plasma is what it seems…
What can plasma do for a salon? We literally wrote the book on the best practice and technology behind plasma so myself and my team will be happy to discuss the ‘sciencey’ bit with your readers – either directly or on our social media – but I’m keen to focus on what plasma can actually do for your readers. Plasma Pen ‘fibroblasting’ is designed, engineered, and expertly trained by us to be used by our highly skilled Elite Technicians for the delivery of non-invasive and non-surgical ‘soft-surgery’ and in a wide range of contexts – from surgeons to salons. We provide our technicians and their clients with the worldwide number one cosmetic plasma device and treatment system and empower them to deliver and commercialise the very best skin lifting, skin tightening, regeneration and rejuvenation procedures – all in the safest, most hygienic and most lucrative way for their business.
So how lucrative can Plasma Pen be? Well we’re not one of the new kids on the block with limited experience blindly reselling other peoples devices, and neither are we one of the chop shops passing off cheap plastic pens from South East Asia (often the equivalent of performing laser eye surgery with a blowtorch). Instead we offer our clients a premium solution and service for them to flex, in a premium way, and for a premium return. Thanks to our unique device which customers ask for by name, our long-established infrastructure, and us already having that massive experience across the entire aesthetic spectrum under our belt, then our salon partners are able to enjoy average treatment prices of around £500 per treatment area versus a cost to deliver a procedure of no more than £25 (even when using the very best pre and post treatment products – all manufactured/sold by us). What do salon clients want?
Plasma’s a natural fit for salons, and today’s savvy clients demand safe, hygienic and effective procedures that deliver them the results they expect. While their first thought may be price; when they compare the long lasting and astonishing results of our solution (typically three years) to alternatives like surgery, laser, injectables, fillers etc. Then it’s remarkably cost-effective.
What’s the killer app for Plasma Pen? Plasma Pen is really the only treatment outside of costly and invasive surgery that can be performed on the eyes and that’s a huge draw. It’s a quick and versatile procedure that’s most stunningly effective in wrinkle smoothing, eyelid tightening and eyelid reduction (non-surgical blepharoplasty) but it successfully treats, repairs, lifts, regenerates and rejuvenates practically any area of the skin plus supports the quick and safe removal of moles, skin tags etc. It spectacularly improves and brightens skin tone, laxity and texture, significantly tightens loose skin and dramatically reduces and plumps out lines and wrinkles. We’ve innovated and refined our treatments so our technicians are increasingly providing other added value solutions like scar resurfacing, pigmentation correction, tattoo removal and even epilation. What tips have you got for purchasing the right plasma device? Buy cheap and you’ll buy twice. That applies for devices and treatments. There’s no genuine plasma device available for much less than our own RRP and there’s no genuine plasma treatments for less than a couple of hundred pounds – even at special offer or model rates. Ask yourself whether the device is plastic and battery operated. Are the ‘probes’ large/wide, are you expected to use the same probe each time? Our disposable nano-probes range from 0.2mm to 0.4mm diameter making them the finest in the world. That level of absolute precision makes a real difference because that, combined with consistent plasma delivery from an ergonomic, German made, plug and play device with fingertip control, is a key reason why our clients enjoy the shortest downtimes, the fastest recovery periods and the most optimal results.
What time-served experience does the provider have? Demand a treatment yourself. Insist on a free taster session at a real academy or office to audit the device, team, training and everything else without obligation. Go to alibaba.com, type in ‘Plasma Pen’ and if you see anything like the device you’re being offered run a mile! Insulate yourself by paying by credit card. Question their ‘CE’ and ask if it’s been independently tested and validated by a UK government approved UKAS testing station. What’s next for Plasma Pen by Louise Walsh International?
Our business doubles in size every three months, we love plasma and we’re constantly pioneering. We’re just releasing the new medical grade version of our device and, within a matter of weeks, will be exclusively offering direct accreditation right through to Level 7 – a huge first. We’re constantly working on new licensing in territories like the USA and are spending a lot of time working with new global partners but we definitely see the salon marketplace continuing to be a key sector for us. And finally? Well – don’t forget the number one rule of shopping and that’s if it’s not black, put it back!
If you’d like further details please call our HQ on 01704 579 800 or email info@plasmapenuk.com – and if you mention Salon Magazine we’ll be delighted to give you a very special offer!
