TGB CONTINUES THEIR COMMITMENT TO CATER TO ALL WITH THEIR NEW HEMA-FREE BIAB™s

March 4, 2024

TGB CONTINUES THEIR COMMITMENT TO CATER TO ALL WITH THEIR NEW HEMA-FREE BIAB™s

MEET THE NEW SHADES

Say bonjour to the new HEMA-Free BIAB™ shades: Rose, Meringue, BonBon, Bebe and Choux.

Originator of the iconic BIAB™ (Builder in a Bottle) — The GelBottle Inc — is excited to announce the arrival of five brand-new HEMA-Free BIAB™ shades.

HELLO HEMA-FREE

2023 saw the award-winning gel nail brand break into the HEMA-Free category with not one, but two full HEMA-Free systems: ProForm™, a gel and acrylic hybrid, and six HEMA-

Free BIAB™ shades, complete with HEMA-Free Bond Base and Glow Top. That’s just the (nail) tip of the iceberg — now’s the time for TGB’s HEMA-Free category to grow bigger and better than ever, showing the brand’s commitment to being inclusive and accessible. and acrylic hybrid, and six HEMA-Free BIAB™ shades, complete with HEMA-Free Bond Base and Glow Top.

BON BON

Clean girl nails are a breeze with BonBon. A kit essential, this gorgeous creamy pink builder gel is a must-add to every nail kit.

ROSE

What’s better than a dozen roses? A full set of Rose pink nails, of course. The perfect baby pink

builder gel shade.

MERINGUE

After the ultimate white gel nail polish to perfect your HEMA-Free French manicures? Look no further than Meringue!

BEBE

Add a pop of pink to your nail looks with Bebe — the must-have sweet treat for your clients’ sets, no sugar high required!

CHOUX

Elevate your manis with the delectable delights of Choux — a mesmerising cool mauve that exudes elegance.

THE FULL SET

AU LAIT

Serve up a classy manicure with Au Lait, a milky white HEMA-Free builder gel.

BALLET

Make nail magic with ballet. It’s a milky pink HEMA-Free builder gel with cool undertones.

TULLE

Drape silky smooth sets around their fingertips with Tulle — for sumptuous nude BIAB™ nails.

MERCI

Indulge in elegance Merci, another pretty pink shade with cool undertones.

FLEUR

Paint fresh sets with Fleur, a pale pink powerful shade.

JOLIE

Tickle them pink with Jolie — a sheer light pink HEMA-Free builder gel.

CATER FOR ALL

With four BIAB™ formula options: All in One, Original, File Off and HEMA-Free, everyone can experience the award-winning builder gel innovation. HEMA-Free is perfect for those who have a confirmed HEMA allergy. TGB’s HEMA-Free BIAB™ can strengthen natural nails with 3-4 weeks’ wear time.

HEMA-Free BIAB™ shades launch: Tuesday 27 February, available from www.thegelbottle.com

ABOUT THE GELBOTTLE INC

Award-winning professional nail care brand and creator of world-famous BIAB™ (Builder in a

Bottle), The GelBottle Inc is a nail art industry leader — delivering innovative, trendsetting products for beauty professionals around the world.

Launched in 2015 by founder and CEO Daisy Kalnina, The GelBottle Inc (lovingly known as TGB

by many), came to life through a vision of blending art, colour, technical ability and pure passion for nails. Having started out as a professional home nail artist, Daisy has now seen her business grow to become a globally renowned industry leader, operating in over 30 countries and having painted over 2 billion sets of nails since the brand’s inception.

The GelBottle Inc is proud to be a female-founded British brand based in thriving Brighton, offering highly pigmented, vegan, cruelty-free formulas to accredited beauty

professionals globally.

THEGELBOTTLE.COM

By The Salon Magazine

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