Alterna announces new distributor

From January 1st 2023, ALTERNA is proud to announce Salon Promotions as the exclusive distributor of ALTERNA in the UK.

Markus Greulich, Commercial Manager EMEA ALTERNA made the announcement saying, “Finding the right partner for our UK audience is a decision of such importance; we’re confident this will be a long and successful relationship.”
Neil Capstick, Managing Director of Salon Promotions added: “We are delighted to be the exclusive distributor for such a high-quality brand and can’t wait to start 2023 as the exclusive distributor in the UK for such as prestigious product brand. We are looking forward to expanding the reach of ALTERNA through lots of different activities and with new launches planned for 2023, it will be a really exciting year.”
This is great news for UK-based salons who are looking to bring ALTERNA on board for 2023 – simply head to to sign up for an online account or talk to your local Salon Promotions sales team.
This is just the beginning; stay tuned for lots of exciting news from ALTERNA and Salon Promotions coming in 2023.