Ask the questions

Are you totally happy with your spray tanning figures for last year?
Research is showing that 2018 sales figures were not great, tanning professionals up and down the country, it seems, are becoming a little disillusioned with spray tanning – many tanning professionals are questioning if it’s worth it all.
Let’s think about this, it’s a fact, everybody loves that healthy natural looking tanned glow. A good tan instantly induces an air of confidence and invokes the feel-good factor. Research has also shown that the population, are most definitely, still tanning!
So why some salons and tanning therapists missing out on this continued surge in spray tanning and self-tanning? Where does the problem lay?

We at Radiant Glo are convinced that any downturn in tanning sales is purely down to poor marketing and your clients’ indifference to the product you are using.

Ask yourself:
“How did I promote my tanning procedures and client options in 2018?”
“Did I engage in Social Media campaigns to get the word out on important platforms like Facebook, Instagram & Twitter?”
“Did my tanning provider help me with promotional posters or 6-foot roller banners, free of charge, to show off their products?”
But most of all, ask yourself if your tanning providers provided you with a product that today’s knowledgeable clients demand?
Was it natural and organic? Is it made with beautiful ingredients such as organic Moroccan Argan Oil, organic Aloe Vera, Acacia, Guarana, Vitamin E, Green Tea, and natural DHA?
Is it free from Propylene Glycol, Ethylene Glycol, no Parabens, no PEGs?
Is it cruelty-free and endorsed by PETA? Is it suitable for vegans? Does it have a fast rinse off time?
But all that is useless, unless the product itself actually delivers a great tan.

Radiant Glo’s new tanning formula creates stunning natural looking tans, and every salon or tanning therapist that has tried it, has switched over!
Now is the time to start planning, promoting and showcasing your tanning offers for 2019.
Let your clients see what exciting NEW tanning products you have. Show them the fantastic ingredients list and all without the use of chemicals, that, in many professionals’ opinions, are harmful to the skin.
And don’t be scared of self-tanning products, thinking they are detrimental to your spray tanning, in reality the opposite is true, they are a great money maker that you could be missing out on.
Radiant Glo’s retail range is everything you could want; great products, luxury application mitts, luxury exfoliating mitts, and a full pre-tan and post-tan client sheet, that completely runs through everything needed to create and maintain a professional spray tan or a self-tan.

The early months of the year are when you need to show what’s new for the year, plant the seeds now, you’ll be paid back come tanning season. Use the powerful social media platforms to let them know that you are excited about this new product. Let them see your eye-catching posters and roller banners now! Remind them that a tan takes only 10 minutes, can be rinsed off in two hours and can last longer if you explain that ‘Gradual Tan’ extends and moisturises.

The end result will be your clients realising, “I need this tan” and your till will be ringing!
Find out how Radiant Glo can help your sales figures, at radiantglo.co.uk