Bruno Marc Giametti Signs a New Four Year Contract with JOICO

Helmond, the Netherlands – One of the most respected and recognised names in UK hairdressing, Bruno-Marc Giamattei has signed a new four year contract with JOICO. In 2023, Bruno was announced as the new Creative Director for JOICO UK & EMEA, having worked with the brand previously for four years as JOICO’s UK Ambassador for the UK, Ireland, and Europe.

Through his role as JOICO’s Creative Director, Bruno works on a variety of creative projects with JOICO, supporting the growth and development of the brand, as well as providing his creative input and vision on photoshoots. Bruno also leads the JOICO EMEA Artist Team in fostering both commercial and creative success. The way he shares his skills and knowledge, hairdresser to hairdresser, is easy to understand as he wants to ensure that his audience always gets the most from any show or seminar they attend. By putting the learner first, he focuses on inspiring hairdressing confidence and encouraging self-belief.

Commenting on the announcement of the 4 year extension of his contract, Bruno-Marc Giamattei said: “I’m absolutely delighted to be continuing my journey with JOICO – I love working with the brand, the products and the team. JOICO is truly the perfect partnership for myself and I’m looking forward to seeing what the next four years hold. When you love what you do and who you work with, you never work a day in your life!”