Build a profile

Social Media Marketing Consultant Sarah Hartley reveals why a client persona so important for your business.

Social media can be hard work, creating posts and planning strategies, engaging with others, posting awesome photos or even remembering to take some! It can be very time consuming when you have a business to run too which is why creating a customer persona is so important.

If everything you create on your social media is attracting the wrong clients, then it is a big waste of your already limited time. People always seem to focus on the number of followers they have on their social media but would you; rather have 10K followers who are not that interested in you or 400 followers that engage with your content and better yet buy from you?

I’m not going to lie – getting the ideal followers takes time and effort but starting by creating a client persona will save you so much time in the long run.

You may now be asking, what is a client persona?

A client persona helps you to understand your ideal client in detail. By understanding your client better, you can:

  • Create content specifically for them.
  • Put yourself in their shoes.
  • Understand their perception of your business.

What are the benefits of creating a client persona?

Well, it helps you to understand:

  • Your clients’ needs and motivations.
  • Your clients’ interests.
  • Dislikes.
  • Negative issues – for example issues on your website or with a product.

A client persona will also help you:

  • To make more money from your current clients by understanding their needs
  • Attract new ideal clients.
  • Improve engagement and sales on your social media.
  • Improve product/services to meet their specific needs.

What are client persona questions or persona examples?

Client personas are not just your target market. You need to ask yourself various questions about your ideal client, the more information you have the better your understanding will be. It is basically a profile of your ideal customer with in-depth information from such things as their age, job title and income to buying behaviours. I have a free template in the free resources section on my website to help you with this.

To find all the answers that you need:

  • Ask current clients. You can interview or use a questionnaire.
  • Looking at insights on social media will answer a lot of your questions for you. They tell you things such as age, gender, where people live and even when most of your followers are online, so you know when to post your amazing (client persona in mind) content.
  • Doing some research will be beneficial as the more information the better. You would not be here in business, if you had no clients so understanding them and creating value is key.