Monika Hofmann, Owner of Monika Hofmann Aesthetics, shares her business journey and how she came to advance her salon’s offering with Zemits, who provide professional products with quality marketing and client support.
Tell us about how you got into the industry.
I started my journey by taking training courses in waxing and nail treatments. With time, my confidence and interest in the industry evolved, pushing me to further my education and build a career as an aesthetic therapist.
In your opinion, what are the most prominent challenges a beginner in the industry must overcome?
For beginners, choosing an effective treatment plan that’s based on client’s expectations and achieves the best results is the biggest challenge. For this reason, I love my partnership with Zemits; their quality machines they provide come with comprehensive training support, lifetime access to a training portal and free aesthetic consultations.
One challenge is building clientele, how did you tackle this issue as a new entrepreneur?
The best tool to build your client base is social media. On platforms like Instagram you can discuss how different treatments affect the skin, what clients will experience or aftercare. Make sure the content is fun, but educational, so your followers can learn something. Before and after photos are very effective to show the results clients can achieve from your treatments. Zemits provides marketing materials for social media, including actual before and afters from cosmetologists worldwide, so you will have content available to begin marketing the treatment.
What are the most sought treatments from your menu during the summer?
Hydrodermabrasion using the Zemits HydroVerstand, it’s a gentle skin cleansing and exfoliation treatment that’s even suitable for sensitive skin. Although it requires a few days of avoiding direct sunlight, with my aftercare recommendation and applying quality daily 50 SPF sun cream, it is a perfectly safe treatment.
How did you decide on the Zemits HydroVerstand skin-health system?
Zemits UK was recommended to me by my colleagues from the aesthetic community as an affordable and effective machine to expand my services. I chose Zemits because of their reputation on the market, other therapists’ accounts and a wonderful experience with my Sales Advisor Cindy.
What about ROI? How fast have you returned your investment?
It took up to five months to return my investment, and I have continuously profited for the last six months.
How was your customer journey with Zemits?
The in-house finance option Zemits offers is a great purchase scheme, as I could not pay outright; the equal monthly instalments were convenient, reducing the financial pressure. The training experience was also excellent! But the highlight is their customer service. I can call and ask any questions, and my Sales Advisor offers valuable recommendations. I am a small business representative, but with Zemits, I feel important and valued.