Conscious Beauty

Innersense Organic Beauty, born out of a shared passion for clean beauty and a desire to offer healthier options for salon professionals and their clients. We hear from Greg and Joanne Starkman as they discuss the beginnings, the evolution, and the importance of sustainability to the brand.

Can you tell us about the beginnings of Innersense and what inspired Greg and Joanne to initially launch the brand?

As professional salon stylists, we knew we needed products that performed, but as new parents to a child with Williams syndrome, we didn’t want to compromise health and safety for results. So, we set out to create the safest and most effective products that not only leave out harmful and toxic ingredients but also benefit both you and your hair.

What major values and ethos is Innersense based on, and why have these been so important from the beginning?

From the very beginning, we’ve been committed to creating products that are free from harmful chemicals, deliver exceptional results, celebrate individuality, and contribute to a healthier planet. These values have been our compass, shaping everything from our ingredient sourcing to our partnerships with salons and stylists. We believe that beauty should never come at the expense of health or the environment.

Since launching, how has the Innersense brand evolved? What’s changed, and what hasn’t?

Since launching in 2005, Innersense has grown from a small, passionate project into a globally recognized leader in clean beauty. What hasn’t changed is our dedication to our values and commitment to high-quality, safe, and effective products.

What has evolved is our reach and impact. We’ve built a community of like-minded professionals who share our values, and we’ve continued to innovate, introducing new products and educational resources.

How are Innersense products made differently, more carefully, more healthily, and more sustainably than so many brands on the market?

What sets us apart is our commitment to holistic beauty. Innersense products are crafted with meticulous care to ensure they are as healthy as they are effective. We start with certified organic ingredients, rigorously tested for safety and performance. Our formulations are free from sulphates, parabens, synthetic fragrances, and other harmful chemicals, making them safe for all hair types—including colour-treated and chemically processed hair. What sets us apart is our commitment to holistic beauty.

Why is being green and sustainable so important at Innersense? Can you tell us a little bit about the efforts to lower your impact and give back to Mother Nature? 

Being transparent and sustainable is at the core of who we are. We believe it’s our responsibility to care for the planet while providing clean beauty solutions. From the beginning, we’ve prioritized eco-friendly practices, such as using recyclable packaging, sourcing ingredients responsibly and tracking and setting goals to minimize our carbon footprint.

We’re also proud to be a Certified B-Corporation, which means that we meet the highest verified standards of social and environmental performance. For us, sustainability isn’t just a trend—it’s our responsibility to future generations.

www.innersenseorganicbeauty.co.uk/