Dress to Impress

With a passion for innovative designs and high standards, we hear from Florence Roby, the premier supplier of luxury uniforms for the beauty industry, about their upcoming launches and how uniforms can promote professionalism and consistency in your salon.

The Florence Roby brand was established in 1968 by Florence Roby herself, a bespoke tailoress from St Helens. Florence Roby’s current team now spans three generations. The brand’s core ethos has not changed since the 60s however; for five decades, the company has had a passion for innovative designs and high standards.

We are often asked the question, why do I need a uniform for my salon? For us, a uniform is key if you want to promote professionalism and consistency in your salon by fostering a sense of pride and identity among employees and further encouraging them to deliver exceptional services by creating a cohesive and polished image for your clients.

The factors you want to consider when choosing a salon uniform are style, comfort, durability, and budget. Florence Roby uniforms are all made from our UK-manufactured Softex fabric, which has been specifically designed for the hair and beauty industry. Our fabric has a soft feel, is breathable, non-iron, and contains a bi-stretch to ensure our uniforms are comfortable, durable, and low-maintenance.

At Florence Roby, the team are constantly working on innovative new products with quality and design at the heart of everything we do. To that end, we would like to introduce our new collection for 2024; from September, we are launching a range of tunics and dresses in our most popular colours.

Our Florence Tunic, named in honour of our founder and featuring a beautifully elegant tulip-style hemline, is being introduced to our range.

Our Ravenna Tunic features a chic keyhole neckline, which we have teamed with an integrated tie belt designed to accentuate your figure.

Our Sarno Tunic is sleek simplicity at its finest. A classic high v-neckline is offset by a front vented illusion opening. We have then finished the design with a modish tab and metallic button.

Remember, a well-chosen uniform can elevate your salon’s image, promote team spirit, and enhance your brand identity. So, invest in high-quality uniforms that meet your salon’s unique needs and watch your business thrive.

To view the full range of new products, please head over to our website at www.uniformcollection.com.