Reimagine your Salon’s Potential
From Berlin to London, we delve into how Fresha’s continuous innovation has enabled Ursula to grow her salon, driven by a desire to connect with individuals, bringing out the best in her team and the best in her client’s hair!
Opened by Ursula, who’s been hairdressing since 1999, Bond sits in the heart of Shoreditch, London. With a great reputation for their outstanding hair colouring, it’s surprising to know that owning a salon wasn’t always a goal of Ursulas. For Ursula, Bond recalls the tiny chemical bonds that make up every head of hair, but also reflects the philosophy of her life and career—one of connection and community.
“For many years I didn’t have a desire to own my own salon. But six years ago I was working in a really lovely small salon in Berlin. It was a beautiful salon, and a lovely team. And I really loved the vibe and the way they managed the salon, and I thought well, I could do this.”
Ursula first heard about Fresha through a friend and business owner, Tina. Tina owns Shoreditch Nails, and has been a long time user of Fresha. She recommended it to Ursula as they were starting their businesses at a similar time.
After an easy sign-up, Ursula quickly knew that using Fresha was a “no-brainer”. Knowing it would be exactly what she needed to streamline her capabilities, Ursula has been using it since.
Ursula stresses she’s always impressed with Fresha’s continuous innovation. The platform regularly introduces new features that not only make the day to day easier, but makes it possible to always push their business further, bringing in more clients, higher loyalty and an all-in-all better experience from beginning to end. Ursula values that Fresha listens to its partners and quickly uses their feedback to make changes, which has helped her stay competitive in the busy Shoreditch hairdressing scene.
“We use the Automated Marketing campaigns and one of our favourite ones is the birthday 10%. So we give an email to all of our clients on their birthday month offering them 10% off on their next visit. This makes people feel really special.”
Running Bond is more than just managing a business for Ursula; it’s about creating a welcoming environment where creativity and excellent service come together. With her skills, the unique atmosphere of her salon, and the support of tools like Fresha, Ursula has turned Bond into a standout success. Her journey from a hairdresser in Berlin to a business owner in Shoreditch shows how passion, innovation, and the right tools can turn a dream into reality.
