Dynamic Pricing Delivers on Profit

The odds are now firmly in favour of salons using Vish Colour Management, with dynamic pricing ensuring every colour service turns a sizable profit. Three salon owners talk about how charging for colour using Vish technology has changed their business.

Grace Martin, Sacco Martin, Bath

If I took Vish away from my team now I’d have a mutiny. They love it because its accuracy and expediency have improved efficiency and productivity to the benefit of our team and their clients. They are no longer searching around for record cards or trying to remember the previous visit and their colour is always spot-on. Vish has transformed my business completely. It was so hard after Covid, but by bringing in Vish we were able to move to dynamic pricing to capture the cost of additional colour and so protect our profits. More recently we’ve shifted to a time and product model. Charging for colour means our costs are always covered, so the price is fair and transparent and every single service is profitable. Couple this with the reduction in wastage, due to colour formulations being so accurate, meaning our stock costs have been lowered, and we are so much better off! Vish is definitely the way forward.

Luke Ormsby, Luke Ormsby Salons, Pinner, Primrose Hill & Thame

We were not charging anywhere near an accurate price for extra product until we got Vish. Now all additional colour is costed and communicated to our front desk by Vish, resulting in every colour service turning profit regardless of hair type or length. The business is now consistently profitable, allowing me to open a third location. Vish also makes it easier when ordering colour because we know on average what we use on a day-to-day basis and only buy what we need. This means we are no longer paying for colour to sit gathering dust on our shelves and we never run short of the team’s favourite shades.

Caroline Collis, Caroline Collis Salon, Swindon

Some clients need more colour on their hair than others, depending on the length and thickness of their hair. Before Vish, we charged roundabout the same price, so for a heavy-use client we weren’t breaking even. But now with Vish, we have dynamic pricing. The colour allowance is set at a realistic base rate and when a client needs extra colour or additional services, the cost is automatically added to their bill. Lots of clients don’t have anything extra to pay. Vish is really precise, making it great for the environment as we now have little or no waste. Charging is also transparent and our clients recognise it’s much fairer for everyone and great for going green.

Want to power up your profits? Go to getvish.com