The Mane Attraction

In an industry where first impressions matter, a strong marketing presence is essential for salons to establish their identity and thrive. This month, we hear from Brayden Beavis, owner of Your Salon Support, to learn how effective marketing strategies not only showcase a salon’s unique services and expertise but also build brand loyalty and trust.

If you want to be the best, you need a marketing plan. Without one, even the best salons will fall behind, and you know what’s scarier? You see this all the time! Remember that cult hit salon that was where everyone who was anyone would go for their weekly blow-dry’s? And then all of a sudden – poof – the sparkle fizzled out. Well, a marketing plan helps you keep that spark alive.

First off, a marketing plan gives you consistency, and let’s be real, consistency is key. It ensures your brand is showing up where it needs to be – whether that’s on social media, your website, or even in how your team talks about promotions in the salon. When your messaging is all over the place, clients notice, and not in a good way. But with a plan, you’ve got a cohesive story that reinforces your brand every time someone scrolls past your posts or walks through your doors.

Let’s talk about your clients for a minute, new and existing. Sure, attracting new clients is great, but what about the ones who already love you? A marketing plan helps you keep them around longer by building loyalty. Think of email campaigns that remind them about your latest treatments or promotions that make them feel like VIPs. It’s all about staying on their radar, so when they’re due for a cut or colour, your salon is the first place they think of.

Then there’s the numbers game. A marketing plan gives you goals. Real, measurable goals. Instead of hoping people book more appointments or crossing your fingers that a promo works, you’ll know exactly what’s happening. Tracking your campaigns lets you see what’s working, what’s not, and where to tweak things. Data-driven decisions, honey! No more guessing games.

So, how do you actually start making this magic happen? First, figure out who your target clients are. Are you aiming for busy professionals, or maybe a younger crowd looking for that Instagrammable balayage? Once you’ve nailed down your audience, set some clear goals—maybe you want to boost appointments by 20% or launch a new service. Next, pick your channels.  Social media? Definitely. Email marketing? Yes, please. And don’t forget local partnerships with other businesses.

Then, map it all out. Create a content calendar that keeps you organised, consistent, and strategic.  And remember—this plan isn’t set in stone. Still stuck? Check out our Industry Famous Workshop where we go through it all for you.