Insight impact
Expert hairdresser Simon Bailey explains to Insight Professional UK what drew him towards their products and the impact they have had on his business.
Simon Bailey has been in hairdressing for over 35 years and opened his first business in 1994, called Strandmanagement, whichdeveloped into three very successful salons, employing over 40 staff.
Having sold the company in 2005 and, after taking some time out, Simon opened Baileys Hairdressing in 2007, a quaint and exclusive salon with a complement of seven fantastic team members located in Lincolnshire.
We asked Simon what it was that first appealed to him about Insight Professional UK the Italian brand that is taking the UK by storm with its organic, eco-friendly and vegan certified product benefits and unique selling points.
Simon had been a complete advocate for another very well-known and established successful brand for over 30 years so we were keen to find out how this stalwart of all things hair had been won over by Insight and Incolor and made a major change to his salon business with the complete change over to the brand, what had influenced him to make the change after all those years:
“The first thing that attracted me to Insight was the packaging- it’s so unique and I hadn’t seen anything like this before on the market. I was blown away to discover that the labels are recycled PET, RAFCYCLE and completely recyclable.
The major wow factor for us though was that it does exactly what it says on the tin so to speak, which makes it extremely easy to recommend to our clients. Our retailing has rocketed, our clients cannot get enough of it.”
What are your favourite products in the range Simon?
“I love using all of the products – the eco spray is just amazing and the oil-non oil is such a fantastic product and really is a necessity product for any salon business looking to provide their clients with only the best for their hair, I could spend all day raving about each and every one of the products, they are all great – they make the hair so shiny and glossy, the treatments and oils are great for detangling, making even the driest of hair feel manageable and soft.”
Our clients love Insight and this was the biggest change we have ever made to the salon but it was the easiest decision because we have complete confidence in the range particularly the colour, Incolor covers grey hair amazingly and is just so much kinder to the scalp. It looks so natural because the base is ash (very harmonious!). What’s really impressive to our clients and to us as a business is that Insight hair care and Incolor are such good value for money, a little really does go a long way. The products smell wonderful, our clients are always commenting about how great they smell, and the simplicity of the range makes it so easy to understand and cater to the needs of each and every one of our clients.
All in all, Insight and Incolor is a very natural and refreshingly ‘switched on’ product range, in a very eco-friendly aware market it works so well with the way we run our salon and my clients can’t get enough of it.
Going forward, I see a continuing great future with Insight and every day we are learning and experimenting with the products particularly colour although I have to say we are already hooked and extremely passionate about them!
