NEW COLLECTION: Angelo Seminara for Davines Your Hair Assistant

Davines artistic director, Angelo Seminara, has released a collection to complement Davines’ latest launch – Your Hair Assistant – a range of premium products and tools designed to assist in styling hair and achieving the perfect blow-dry.

Conceived and created by Seminara, the line of seven products and a tool were developed with the aim of assisting both hairstylists and clients in perfecting their blow-dry technique. The range acts as in-salon styling assistants, born from a desire to turn the focus back to blow-drying.

To further encourage hairdressers to focus on the blow-dry element and to demonstrate how to get the most from the Your Hair Assistant line, Angelo has also created four specific looks to help communicate to hairstylists how best to use the products and tools within the Your Hair Assistant range. Grace & Sleek (straight hair); Grace & Vibes (textured hair); Grace & Twist (updo); and Grace & Full (voluminous) – have been created, and can be recreated using Your Hair Assistant products and tools, as well as standard salon tools.

For each look, Seminara has also included a special secret tip on how to get the best results. In addition to learning from these four templates, salon owners and hairdressers can attend a one- or two-day course, run by the Davines artistic team, in order to really improve on their knowledge and understanding of blow-drying techniques, while using the Your Hair Assistant range.

Credits
Hair: Davines artistic director Angelo Seminara
Colour: International creative colour ambassador Edoardo Paludo
Photographer: Jenny Hands
Make-up: Laura Dominique
Styling: Danielle Van Camp