Sweet Squared announces Marian Newman as Brand Ambassador

Sweet Squared has announced Marian Newman as its official Brand Ambassador and nail champion for 2016.

Newman will represent Sweet Squared’s nail brands including CND, Minx and Lecente, using them exclusively at press events throughout 2016.

Known and loved by celebs, photographers, fashion and beauty press alike, Newman has led the way for session nail technicians, working with leading fashion designers at international fashion weeks.

Samantha Sweet, co-founder of Sweet Squared, said: “We are all thrilled that Marian has agreed to champion us; she loves our nail brands and considers S2 ‘best in show’ when it comes to product offerings and distribution within our industry. She has the ear of practically everyone and we’re excited to see some great collaborations happen.”

Newman commented: “This is the first and only time I will have this role with a professional company. I trust Sweet Squared and I love their brands, I am committed to this opportunity and believe strongly that S2 has changed standards of distribution with their ‘Serve the Pro with Love & Respect’ culture. They truly do everything they can to elevate the nail pro and that’s as it should be – with exciting launches of both Minx and CND Shellac to The Event – they’re always doing something! It’s going to be fun!”