Optimism sweeps industry as clients visit salons more frequently than last year, says Beautiful Britain report 2014
A fall in salon treatment prices across the board has seen rising numbers of consumers visiting salons more regularly, reveal new figures set out in Salon Services’ latest Beautiful Britain report. The results bring fresh optimism for the entire industry, with more than a third of salons (37 per cent) planning to hire more staff in the next 12 months – creating over 21,000 new jobs.
The third annual report, which features poll results taken from 2,222 nationwide respondents, reveals that the majority of salons have reduced the prices of their most popular services to stay competitive on the marketplace. These include the average hair colour price tag dropping by £7 and the average men’s haircuts being slashed from £16 to £12 in the past 12 months. But it’s not bad news: women have added 10 more tanning treatments a year to their routine, topping up every 3.1 weeks instead of last year’s 5.1 frequency. Meanwhile, the rate of manicures and pedicures has also increased to once every 3.1 weeks and 5.1 respectively. This increase has seen the average annual spend of female clients rising by £73 to £1,033 a year.
With this in mind, 64 per cent of hair and beauty professionals said they feel more optimistic about the year ahead than they did at the beginning of 2013.
Commenting on the research, Alan Revitt, commercial and marketing director for Salon Services UK and Ireland, comments: “We commissioned this report to give hair and beauty professionals a snapshot of this dynamic industry, and to provide valuable intelligence to help them succeed and grow their businesses in 2014.
“It’s clear that, despite a challenging few years on the high street, the UK’s hair and beauty industry remains resilient. Salons have shown real entrepreneurial spirit – adapting their business models and branching into new markets – and this is clearly starting to pay off.”
Other key findings in the report include views on education, with one in two salon managers (49 per cent) believing that a qualification is essential for new staff and a further 38 per cent considering it to be just as important as experience. Putting training to good use is also part of a long-term career plan for most hair and beauty professionals with 72 per cent aiming to stay in the industry for life and a further 15 per cent for another 10 years.
“Our industry doesn’t always get the credit it deserves when it comes to training and qualifications,” concludes Revitt. “But we know that businesses work hard to maintain standards and create teams of outstanding, capable professionals. At Salon Services we’re incredibly proud to support the industry’s professionals as they continue to build long and happy careers and businesses.”