Previa, the natural that works!

In these difficult times, the virtue to be pursued is resilience, or the ability to adapt to different situations, even if these require a change of perspective.

The new communication proposal of Previa Haircare aims to strengthen the key concepts that identify the brand.

Natural, organic and sustainable remain ingrained principles that guide us in the development of the brand. To these are added efficacy and professional-level performance with equal value. Previa, the natural that works!

We express this new identity with the concept of Virtuous Beauty.

VIRTUOUS BEAUTY

GENUINE | EFFECTIVE | RESPECTFUL

Natural cosmetics with professional performance that are good for you and good for the environment. A unique experience of genuine and effective beauty in perfect harmony with nature. The daily beauty routine turns into a gesture of love for the planet.

GENUINE.

UP TO 97.5% OF INGREDIENTS OF NATURAL ORIGIN

Formulations composed up to 97.5% of ingredients of natural origin and from organic farming. The “Vegan Quality” certification guarantees the absence of ingredients and production components of animal origin. The Nickel * value is checked on each production batch to make it perfect even for the most sensitive skins.

* The tolerance threshold is less than 1 ppm.

PERFORMING.

THE NATURAL PRODUCT THAT WORKS

High-performance natural products * with an impeccable, long-lasting, healthy and at the same time respectful result

of the environment. Sensory cosmetic experiences that generate through tactile, chromatic and olfactory suggestions

well-being for body and mind.

* Extremely fast and effective plant molecular bio liquefied stem cells and bio liquefied products.

RESPECTFUL.

A GESTURE OF LOVE FOR THE PLANET

Eco-friendly products obtained with the use of low environmental impact raw materials. Packaging with attention to the smallest detail in the name of maximum sustainability. This is why we prefer recycled materials, obtained from renewable sources * and recyclable for minimum environmental impact.

* 85% bio-plastic obtained from renewable resources (cane sugar).