Some like it HOT!

HIVE® of Beauty offers an insight into the continued popularity of Hot Film Waxing…

Every therapist has their favourite type of wax, but the type can change dependant on the treatment area or the client; what doesn’t look like changing anytime soon is the continued rise in popularity of Hot Film Wax.

Since their creation HIVE®’s Hot Film Wax 500g Blocks have been a favourite amongst beauty professionals, but what has driven the continued growth in Hot Film Waxing?

“Fashion trends continue to be dominated by intimate bikini waxing, and as the general public become more and more comfortable and confident in the treatments they have embraced more advanced techniques such as the Brazilian or Hollywood,” said David Sneddon, Hive of Beauty’s Operations & Marketing Manager. “There has been a noticeable increase in male clients receiving intimate waxing treatments also, along with barbers introducing services such as beard shaping.

“Another key factor has been therapists advancing their waxing repertoire and taking advantage of the boom in brow business. HIVE®’s Sensitive Hot Film Wax is ideal for shaping and waxing brows, once clients are familiar with facial waxing, salons can promote further facial treatment to their clients.”

Waxing innovators HIVE® of Beauty created their Hot Film Wax Blocks with waxing professionals in mind. They are formulated to have an excellent grip on hair growth, to be flexible, and to provide easy removal without the use of strips, ensuring less discomfort for the client.

Catering to all clients’ needs they are available in Original, Sensitive, and Xtra Strong varieties. The blocks can be easily broken to the required size for specific treatments and applied as a thin and economical layer. The addition of plasticides ensures the wax maintains its flexible nature during use and can be removed easily as a pliable plastic sheet.

“Hot Film Waxes can also prove to be very economical for salons as no wax strips are required,” added David. “The lack of wax residue also helps lessen the time post-treatment care and cleaning takes up.”

With what is revered throughout the beauty industry, fashion-led growth in demand, and an increasing amount of treatment styles, what could make such a winning combination even better?

After 25 years of serving the beauty industry the needs and wants of the customer continues to be a primary focus for HIVE® of Beauty as does product innovation, which enabled HIVE® to come up with the answer, a range of Hot Film Wax Pellets 700g.

The cruelty-free, vegan-friendly and paraben-free Pellets are available in three variations – Rose, Brazilian, and Azulene. The small size of pellets creates workable wax quicker and gives even greater control over product usage per treatment. The colourful and stylish packaging not only stands out from the crowd, but also provides greater economy to therapists, with a re-sealable bag and the ease of which the pellets can be dispensed into wax heaters resulting in reduced waste.

It looks like Hot Film Waxing is not only here to stay but will continue to shape salons’ treatment offering as well as clients’ eyebrows!

The HIVE®’s Hot Film Wax range is available from all good wholesalers, or visit hiveofbeauty.co.uk