Stand out from the crowd
Brighten up your salon this winter with Bexy Glow, inspired by creativity and self-expression. Founder and nail expert Becky Willet talks us through her inclusive acrylic range.
Please introduce us to the brand and what you strive to achieve.
Bexy Glow was born out of personal experiences and frustrations with the acrylic market. (Founded by Becky Willett, an experienced nail technician working for over 8 years in the industry). I found the acrylic market was dominated with such colour inconsistencies, lack of design and creative inspiration and exclusion or focus on either beginner or experienced technicians, never both. I strived to make it my mission to create a product that would exceed expectations, be inclusive and change the game.
Creativity served as Bexy Glow’s main ingredient when creating the brand, and I was not afraid to think outside the box. We focus on delivering innovative and collaborative colour and glitter collections that are full of fresh inspiration and prove that every set can be different and can come through glowing. Our branding, products and packaging aim to reflect the power of self-expression and individuality.
As a brand we are fun and vibrant and are always innovative! We want to raise the bar and make sure that whatever we create next not only fills a gap in our industry but serves the purpose for ALL nail technicians.
Bexy Glow’s vision above all is to inspire; take chances, take risks and dare to do something new or different with your nail sets.
What makes Bexy Glow’s products stand out from others on the market?
Bexy Glow wants to tell a consistent story. Much time was spent on developing a formula that gives that wow factor. Our acrylic is self-levelling, buttery smooth and provides a reduced file time, allowing more focus to be put on the creative element of your sets. Our acrylic is perfect for both beginner and experienced nail technicians.
Our products are bold and iconic, but with something for everyone. We bring together colour combinations that are unmatched, and therefore necessary for your nail addiction. You will never struggle for inspiration when using Bexy Glow collections.
Our packaging guarantees that on the shelf stand out moment! It sets the framework for telling a story of what is inside. We believe that our packaging should speak to our customers and excite them, but at the end of the day still provide a strong, consistent product, which is most important to us!
What can we expect to see from the brand in the future?
We have so much more in the pipeline, we are consistently brainstorming what’s next to always be ahead of the game when it comes to acrylic and all-things nails. Watch this space, we won’t disappoint!
How can our readers stock your products?
All products can be bought online at bexyglow.com
We are currently looking for the best distributors to stock our products, so please do get in touch at: firstname.lastname@example.org
Do you have any special offers available for professionals?
We sure do! Enjoy a special treat at bexyglow.com with 15% off using the code BG15OFF