Straight on!
Vieri Hair Solutions is bringing you a new vegan organic straightening system directly from Brazil – free of any nasty chemicals…
Vieri Hair Solutions is the registered importer and distributor of BEOX products (Brazil), with exclusivity for the UK market. BEOX was imported by Keratin Solutions for the last nine years, until being taken over by Vieri Hair Solutions in January 2018.
Vieri Wickes, the director of the company, has a team of sales account managers, and supplies clients across the UK, and also Holland, Italy, Germany, Czech Republic, Belgium and France.
After meeting with the Brazilian team at Cosmoprof in March 2018, Vieri developed a close partnership with them, becoming a trainer for the UK and EU market. As a part of further development of the company they are planning
seminars with accredited training for UK and EU in London next year.
Want to join Vieri? They’re looking for salons and distributors, and part- and full-time sales people – get in touch!
Salons can order directly from vierihairsolutions.com
KeraCoffee Maximum Straightener (1000ml costs £170+VAT for salon)
- Comes in 1000ml
- Suitable for all hair types
- Made from organic coffee beans
- VEGAN – Not tested on animals
- Reduces volume, takes away the frizz
- Instant results
- Prevents hair from humidity
- Formaldehyde, Glyoxilic Acid and Carbocystein free
- Extensive range of after-care products: Recovery Shampoo and Conditioner 300ml and Recovery Mask 250g free of sulfates and parabens

