Tame the Twist

Born out of a distinct lack of hairstyling products catering to diverse hair types, we hear from Lily Odogwu, Founder and Director of Noma Sana, as she discusses how their styling range helps individuals with type three and four hair ‘Love the Process’ of styling hair.

Please introduce us to Noma Sana and what it strives to achieve.

Noma Sana was launched mid-2024 as a brand and movement that champions diverse hair types. Born out of the realisation that the products currently available for textured hair—particularly afro and curly hair—did not work as well as they did on straight or wavy hair, Noma Sana aimed to change this by putting diverse hair types at the forefront of the testing and development process.

What makes Noma Sana unique?

Noma Sana’s products aren’t just focused on styling; they are created to help the hair heal and grow by limiting the damage that happens as a result of heating and styling. Through extensive research and utilising current technologies on the market, such as infrared, Noma Sana’s products help to boost the hair’s renewal process during and after a styling session.

How has your experience in the industry led you to understand the gap in the market for textured hair?

Understanding there was a gap in the market came from my own experience with using the currently available products on my textured hair. For example, if I wanted to use a hair straightener to get my afro straight, I would need to run the straightener through one small section of my hair several times to get the desired result. But it’s not just hair straightening! Using a hair dryer was also a frustratingly long and achy process, and usually that was only at the beginning of the styling process! I quickly realised that current brands did not understand the process of maintaining textured hair.

How can using Noma Sana, specifically designed for type 3 and 4 hair, significantly enhance the client experience?

We want clients to know that they’re not just using a beautiful styling tool but a premium piece of technology. We have put the controls into the hands of the stylists by adding features such as a removable comb for chasing the hair during straightening, and temperature controls which can be adjusted depending on the hair type. All products are designed to make the process of styling type three and four hair easier. Our motto, after all, is for clients to ‘Love the Process’ of styling hair!

How can our readers work with you?

We want to work with you! We currently work with clients and customers, take their feedback on board, and build products accordingly.

To find out more, please get in touch via amazing@nomasana.com or visit our Instagram @nomasana.official.

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