The Haircare Launch of the Year : epres™

Created by the inventor of Olaplex, Eric Pressly Ph.D., epres™ is revolutionising haircare with bond building 2.0. Having already taken the US by Storm, epres™ is now launching in the UK, exclusively, with award winning beauty distributor Sweet Squared.

epres™ is the future of high-performance haircare. Powered by cutting-edge chemistry, the innovative Professional Bond Repair formula and spray-on home Bond Repair Treatment deliver deep, lasting repair for chemical, thermal, and mechanical damage on all hair types and textures. Whether in salon or at home, the acid free, patented formula actively rebonds hair’s structure in a single, one-step solution. The formula continues to diffuse repair through each strand for hours after application through ourBiodiffusion™ technology. With one to two uses per week of the home kit, hair is restored to softer, stronger, healthier hair.

The patented molecular technology repairs disulphide bonds, which form the internal structure of healthy hair. With a one-step application and results after just 10 minutes, the epres™ Professional Bond Repair treatment means minimal wait time for you and your clients. The acid-free formula allows you to use epres™ Professional Bond Repair alongside any other treatments or colour applications, without affecting the results of your colour service.

epres™ has been created with a thoughtful approach to drive maximum performance for all hair types, with formulas that are acid free, quat-free, vegan, cruelty-free, phosphate-free, gluten-free, paraben-free, phthalate-free, preservative-free, nut-free, peg-free, formaldehyde-free, sulphate-free, thiol-free and fair trade.

epres will launch to the UK on on 13th March 2023