The whole package
Clients don’t just look forward to their hair cut and colour, they also look forward to escaping realty for an hour and having a good chat whilst enjoying a coffee, which is why you, as a salon owner need to ensure you can offer to full package.
Clients evaluate salon experiences partly on your hair, nail, face, and/or body services. Driving salon sales is based on memorable impressions your employees make on customers during interactions and influences the potential for return visits. Providing clients an all-star salon experience ensures client retention and keeps your shop successful.
Leaving the house without the kids for an hour even when it is just for a quick trim is a real treat to a lot of clients. Some of them look forward to their appointment for weeks which is why, as salon owners you need to go the extra mile in looking after them.
Pampering clients is all part of the job and this includes serving refreshments. Instead of asking your client if they’d like a coffee, tempt them to browse the beverage menu. Give them time to contemplate various offerings, and they’ll be more inclined relax, to place orders and enjoy their salon experience.
Many people find the smell of fresh coffee particularly welcoming and inviting, making it an essential part of the salon experience. This is also something to consider in regard to where you place your coffee machine. With consumers now more discerning in their coffee choices, salons need to be able to offer a quality cup of coffee every time and meet the unique requirements of each customer.
“With palettes becoming more discerning, there’s huge opportunity when offering the whole package to a customer, including cups of coffee in salons.”
Many people find the smell of fresh coffee particularly welcoming and inviting, making it an essential part of the salon experience. This is also something to consider in regard to where you place your coffee machine. With consumers now more discerning in their coffee choices, salons need to be able to offer a quality cup of coffee every time and meet the unique requirements of each customer.
The artisan coffee culture is showing no sign of slowing down and the demand for premium products increases as consumers develop a more discerning coffee palette. Grant Chippendale, from Swiss owned JURA, specialist in luxury coffee machines says salons should therefore be serving a range of speciality coffee, from a delicious flat white to a fiery ristretto.
A demand for barista-style coffee, coupled with the convenience of preparing a quality drink has strengthened the growth and popularity of bean-to-cup coffee machines. Coffee drinkers now favour freshly ground coffee, of different variations, as opposed to instant, showing the importance of a luxury coffee offering, and how this can elevate the overall experience for customers.Roger said: “It’s certainly important to offer the whole package to customers and consider their needs, and what will help them have the best experience. A coffee can often be a key element in this. Recently we have seen a significant shift in the UK’s coffee culture, increasing demand for a high-quality hot beverage offering both in and outside of the home. It’s evident that we have moved from a nation of tea and instant coffee drinkers, to a population of coffee enthusiasts who are exploring a large variety of roast and ground blends.”
“A salon’s clientele will inevitably determine what it chooses to stock but, even so, it’s important that the hot beverage equipment always delivers quality taste.”
With palettes becoming more discerning, there’s huge opportunity when offering the whole package to a customer, including cups of coffee in salons. JURA in particular has seen an increase in sales of domestic coffee machines, demonstrating that consumers are investing in quality coffee at home and suggesting that they now expect the same level of quality wherever they go.A salon’s clientele will inevitably determine what it chooses to stock but, even so, it’s important that the hot beverage equipment always delivers quality taste. The other key elements to consider when purchasing equipment include a reputable brand owner, footfall, cost and maintenance.
Premium coffee machines like JURA produce a barista quality coffee and will offer a guaranteed consistency cup after cup, ensuring that customers always receive a perfectly delicious coffee. They are easy to use and maintain, have a long-standing warranty and therefore offer a better total cost of ownership. Investing in a good quality coffee machine such as JURA guarantees reliability, making it a cost-effective choice for a salon and adding value to the overall experience.
Grant Chippendale from JURA recommends the JURA X8 as an ideal machine. The X8 offers up to 21 programmable specialities, all finished with milk and milk foam, at just the touch of a button. For tea lovers, it also prepares hot water at different temperature levels. The X8 has a height-adjustable dual spout, which allows you to create two specialities simultaneously, ideal for busy salons. The X8 is available in a beautiful Platinum finish.
Give your clients the full experience this October and get your mitts on a premium coffee machine – it could be the finishing touch you are looking for to keep your customers coming back for more.
