Two’s Company

What better way to enjoy Valentine’s Day than celebrating love and connection by clients treating themselves to a relaxing couples’ trip! Whether they’re looking for a moment of indulgence or a fun, shared activity, here are five ways to make your salon the spot for memorable dates this February.

It Takes Two

Provide treatments that enable clients to book and enjoy couples’ treatments by indulging in couples’ massages, relaxing facials or body scrubs to help couples unwind together. This is the perfect opportunity to create bundle deals on multiple appointments, as well as upselling retail products to help boost revenue.

The Little Touches

Add an extra touch of romance to your salon this February by offering extras, such as fizz and chocolates, throughout, or at the end of, appointments to add an extra level of luxury in the salon. By offering said add-ons to make the occasion feel more like a celebration, you will surely help in building the reputation of your salon as a destination salon in the community.

Side-by-Side

If you’re looking for something easier to implement but still appropriate for couples, a side-by-side manicure and pedicure experience can be a fun way to spend relaxing time together. Offer an array of Valentine’s Day-inspired nail art and colours, including hearts, florals, and even a touch of glitter! This also provides a great opportunity to market a more ‘luxury’ manicure for a special occasion, treating your hands as well as your nails.

Personalised Packages

Curate packages tailored to couples this Valentine’s Day by having a pre-set menu of packages available to purchase. Creating packages tailored to the occasion can help to remove the guesswork from client decision-making, giving them less to worry about during busy seasons of their lives. It can also help salons to seamlessly upsell the add-ons clients may not realise they need for their special day! Having couples’ packages available to purchase provides the opportunity to boost your bottom line, while simultaneously improving the client experience.

Time Together

If possible, create a comforting, quiet environment for couples to relax in post-treatment, with complementary beverages on hand to savour the beauty experience. Regardless if couples opt to sit and chat with a cup of tea or just relax in the calming atmosphere, the quiet time will help to add to the overall romantic mood and boost the client experience.