Calling all social salons

This year at Directions Hair Colour, they’re celebrating over 40 years of colour with more shades than ever before and the team can’t wait for another season of brightening up your salons with the range of bold, ethical products.

As we enter our favourite time of the hair colouring-calendar, we hope to see you and your clients experimenting more with our spring-worthy, semi-permanent colours.

At Directions’ we have 46 vegan hair colours for you to play with, alongside our range of hair colouring accessories, colour care and salon essentials. If you have clients with allergy concerns or sensitive scalps, it’s also good to know that our iconic colours are completely PPD, peroxide and ammonia free. From the start, to your client’s heads, Directions Hair Colour is manufactured right here in the UK; in an artisan style to ensure each tub is made in a cruelty-free way!

Could it be you?

With lots of you already converted by #veganuary at the beginning of 2022, we’re on the lookout for our next season of daring salon ambassadors, who are active in posting their bright and bold creations on social media. This spring is the perfect opportunity to become part of the Directions Hair Colour community and add your creations to our worldwide rainbow.

If setting worldwide fashion trends sounds good to you, then becoming a Directions Hair Colour ambassador will allow you to showcase your work across our ever-growing community. You will have full support from us to keep your love of being creative with colour, alive; by giving you the tools and education you need to paint hair with every colour under the vivid rainbow.

Are you bold enough?

If our conditioning colours aren’t already in your salon, we’ve put together our top essential product categories from the Directions Hair Colour range. To help you experiment with your client’s SS22 looks, make sure to check out:

1. Hair Colour – if our range of 46 semi-permanent colours wasn’t big enough, all of our shades are completely intermixable with each other. Allowing you to create unique shades and endless colour combinations for your clients.

2. Accessories – when building a professional colour kit, having all the right tools is key. You can make your kit personal to you, by choosing from our range of colours that our tint brushes, bowls, aprons and towels comes in!

3. Hair Lightening – with our all new salon-sized 1L peroxides and 400g bleach powder launching back in February, this trio is guaranteed to create salon-worthy results that are lightening bright.  

4. Promotional Items – no matter if you’re a mobile hairdresser or salon based, our promotional items will show you have specialised expertise on Directions products, that will help educate clients and advertise your colouring abilities.

Whether you’re from salons big, small, or you’re free-lance, self-employed, whatever style you are, you can stock our extensive range and further benefit from representing us officially! If you’re up for being an extra cloud in the Directions Hair Colour sky and want to find out more about our ambassador programme, please email the team at retail@lariche.co.uk.

If you’re dying to know more information on stocking our ever-glowing range, head to our retail website www.directionshaircolour.co.uk to get you started, or visit our wholesale website for bulk ordering www.wholesale.directionshaircolour.co.uk.

Get glowing

To give you some colourful inspiration on getting social with Directions Hair Colour, make sure to check out our brand ambassadors on Instagram who are featured on the front cover: rainbow-hair queen Lauren, from @vanitydollsalon and fearless make-up artist @jackoliverx, from BBC’s Glow Up season 3! They regularly show us how it’s done, whether it’s giving us a satisfying client hair shot or a brave transition video of their own hair. It’s all the guaranteed inspo you need to shine.

So, if you want to stand out as a potential ambassador, make sure to head to @directions_hair_colour on Instagram or TikTok, or #directionshair in all of your captions, to regularly share your Insta-worthy looks with us and our Directions’ community.

What colour will you choose?