Creating a crowning glory

Betty Daka is a woman on a mission to provide good quality wigs and hair at a cost-effective price.
Her company, Chine’ Daka Ltd. grew out of her desire to get a better deal for women suffering with hair loss problems.
Ms. Daka became interested in wigs when she was forced to wear one following the loss of her own hair. Finding a good quality wig at an affordable price became a challenge, and led eventually to the formation of her company.

Cost effective
She is now able to provide good quality products at a cost effective price to both women in need, and to the beauty trade.
Having suffered hair loss following a bad accident Ms. Daka understands how important it is for women to look and feel their best, and is able to empathise with them, and this has allowed her to build a special relationship with her clients. Through working with women with hair loss problems, Ms. Daka came to appreciate the problems some women have in finding a suitable wig supplier, which has led her to successfully apply to become a supplier to the NHS.

Quality & customer service
Quality and customer service are the corner stones of Ms. Daka’s business. Second best is just not good enough – it is all about quality at an affordable price.

The company started trading just over a year ago from a small shop in Exning, Suffolk, selling wigs and hair extensions, and has grown steadily. It now has its own brand, and provides hair extensions and other products to salons both local and nationwide.

Custom-made
An important part of Ms. Daka’s business are custom-made wigs, made to the customer’s own requirements.
“For the most part people who come to us are not looking for a new look, they want to look like they did before,” explained Ms. Daka. “They will show you pictures of themselves as they used to be. It means more than anything to them to look like they used to, so we have a hairdresser to style the new hair as they want it.”

As the business continues to grow it now has its own salon where hairdressing and hair treatments are provided to customers from all walks of life and ethnic backgrounds.

To find out more about how Chine’ Daka can help your clients, please call 01638 577211, email chine.daka@btconnect.com, or visit chinehair.co.uk.