Define, enhance, intensify!
Celebrating their 25th year of serving the beauty industry, HIVE® of Beauty is firmly established as a premier waxing brand. However, their expertise and innovation extends to other areas of beauty treatments, notably lashes.
HIVE® Lash Tints have long been revered and renowned throughout the professional beauty world for their colour and long lasting results. With this fantastic reputation in mind the company looked to update and re-launch the range with the mantra of ‘new look, new size, same results’ at the forefront of their thoughts.
Using the tried and trusted formulations the new look range has been brought together under the concept of ‘Define, Enhance, Intensify’ and developed exclusively for salon professionals, enabling them to enhance the natural beauty of their client’s eye. An effective alternative to mascara the tints ensure high levels of accuracy during application with water-resistant and smudge-free formulations.
“As the continued growth on popularity of lash and brow treatments shows no sign of abating, we are commercially aware enough to recognise that competitors and new brands are looking to enter the marketplace,” explained David Sneddon, Hive of Beauty’s Operations & Marketing Manager. “Whilst we have always been more than confident in the quality of our tint formulations, we recognised it was time to provide our range with additional benefits to users, such as the increased value 20ml tube size, whilst also updating the look of the product to generate a brand shelf presence for HIVE® Lash that matches the quality and impact of the HIVE® Wax range.
“The feedback we have received on the HIVE® Lash range has been fantastic with existing and new customers loving the look and results. We now want to provide an easy and cost effective introduction to lash and brow tinting for business and students alike creating the next generation of HIVE® Lash users. To achieve this we have just launched an incredible value Lash Tinting Starter Kit in which contains three tints and everything required to start enhancing lashes and brows.”
The cruelty-free, vegan-friendly and paraben-free HIVE® Lash Tint range is available from all good wholesalers. For further details please visit hiveofbeauty.co.uk
Cortex Colour Technology
Each colour of tint provides an extremely high quality finish and vibrant colour, this is in part due to the use of Colour Cortex Technology which quickly penetrates deep into the cortex of each individual hair to provide an intense, long-lasting colour and voluminous appearance.
InterMix Colour Collection
A key feature of HIVE®‘s Lash Tint range is the intermixable design of the four base colours, putting therapists in control and enabling them to offer a truly personalised service to their clients. The four colours are:
- Impact BLACK (No.1)
- Uptown BROWN (No.2)
- Twilight BLUE/BLACK (No.3)
- Urban GREY (No.4)
The four exceptional base tints provide a platform to an endless array of colours that can be customised to each client. Whether clients opt for a look that is glamorous, sophisticated or natural HIVE® Lash Tints can be adapted in tone and depth to perfection.
