Marketing your salon

Our industry has so much competition, it’s really important for you to set out a clear marketing strategy.

There are many reasons for a marketing strategy, but one of the most important is so you have a clear vision of who your target clients are, and how you are going to try and target them.

What’s your business goal?

This goal or goals is where you want to get to, and your marketing plan will help you and your team get to this point.

Where are you now?

Before you can plan how you’re going to get to your business goal you need to have a really good (and honest) view of where you are now. Look at your strengths, weaknesses, opportunities, and threats.

Target audience

Develop a short, clear description of your target client. Once you know who your target clients are, it’s easier to then target them in the right way.

Set a budget

This helps inform what activities you can do, as some will be simply too expensive. However, be flexible, as sometimes opportunities come up that are too good to miss!

What activities?

Think of multiple channels, or types of media, to target the same audience, as if they see and recognise your business in several places, then they are much more likely to consider trying you out.

As a Good Salon Guide member you have unlimited access to business tips and advice to help grow your salon.

If you’re interested in membership, drop us an email on info@goodsalonguide.com