Easy as 1,2,3…

Turn products to profits in three easy steps! Are you losing sales due to competition from online platforms and shopping channels? You need Salon by Premier Software’s (Salon) razor-sharp retail features to help you maximise profitability and keep your salon on trend.

When coupled with an investment in time training staff on the three simple steps of retail, you are sure to reap the rewards.

1. Consultation: This is your opportunity to get to know your client. Whether they suffer from dry skin, spend 15 minutes on their morning routine, or are on a budget, this information can be stored on Salon’s client card, helping guide your sales patter later.

2. Education: Moving through to the treatment room, explain the products you’re using and their benefits. Your staff will then be prompted to retail these items at departure. Remember to encourage your clients to smell and touch each option. If offered, turn samples into sales by creating a note on the client card to follow up on their experience next time.

3. Prescription: A personalised prescription based on the client consultation will go a long way to securing the sale. Why not suggest a bundle of products that would work well to support a course of treatments, promoting loyalty while up-selling. Out of stock? Not a problem. Salon will help you re-order products and prompt you to contact the client once it’s back in stock.

For more advice on how salon can help increase your profits, call 01543 466580, email sales@premiersoftware.co.uk or visit premiersalon.co.uk