Sunday night, and the Playhouse Theatre was the venue of choice for Rush Hair’s fourth annual charity event, Rush Live. Kick starting the evening, International Creative Director, Stell Andrew got the audience ready for a night of inspiration in aid of the Great Ormond Street Hairaising campaign, GOSH.
Making a guest appearance, Oristé from superstar boy band JLS, thanked Stell, Andy, George and the Rush team for raising over £100,000 for GOSH in the last five years. Lesley Miles, Director of Marketing and Communication of GOSH took to the stage to also express her gratitude before showing a short film that illustrated exactly where the money raised has been invested.
The audience was then invited to dive into the world of colour as International Colour Director, Chris Williams and the Rush Colour Team showcased their talent live on stage. Triggered by a recent exhibition of repetition and symmetry together with the appreciation of gemstones, the team prepared a striking new collection highlighting an eclectic range of technique.
While the colour developed, the Rush Session Team headed by Editorial Director Tina Farey and consisting of Sammy B, Isabella Hyde and Jamie Benny, presented a collection of raw shapes deconstructed, as inspired by the architect Gordon Matta Clarke who’s renowned for removing key sections of a structure to produce a fresh viewpoint.
Offering a consumer friendly alternative, the Workshop Team took to the stage showcasing a collection as part of the You by Rush campaign, that could easily be taken back and translated into a salon-friendly looks before International Creative Director Andy Heasman and Chris Williams offered an inspirational take on a classic shape. Working in circular patterns, they produced a playful collection where static movement created a 4D effect on the hair.
The grand finale saw Andy, Chris, Tina and Sam joined by Artistic Team Member and Advanced Academy Manager Paola Pinto to complete the looks that the Colour Team instigated at the beginning of the show. Inspired by Givenchy, for their symmetrical advertising campaign and Prada, for their colourful dip dyes, 70s print and geometric patterns, the team sculpted a stunning representation of beauty within their collection, entangling complementary and contrasting symmetrical shapes, mirror images and versatility in cut and colour. Andy commented “It’s about mixing purity with vision, about cutting with freshness. It’s about progression. Fashion changes. So does hair.”