The Evolution of the Blonding Experience has Arrived!

Introducing Color Wear,The Natural Evolution of Gloss Toner by ALFAPARF Milano. A new line of Arginine-based liquid toners which have been developed specifically for blondes using an innovative, cutting edge formula.

Thanks to its expertise in formulations, ALFAPARF Milano has achieved a formula that is both gentle on the hair and delivers high-performance results. The Color Wear, The Natural Evolution of Gloss Toner has been designed to perfect the toning experience. With maximum toning results, enhancing every shade created with bleaching techniques, even the most advanced to the maximum, for a truly multi-dimensional color.

If going blonde is clients’ greatest desire, let them experience it at its best.

For truly beautiful blondes use as a post-bleaching toning service to enhance the end result, for perfect colour blending when toning the lengths and ends Color Wear Gloss Toner can be combined with other ALFAPARF Milano colour products for a simply breathtaking blend.The ultimate re-blonding experience, Color Wear Gloss Toner can be used to refresh dull and lacklustre blondes in need of a new lease of life, thanks to a restructuring active ingredient that lightens the hair and revives colour in between appointments. Color Wear Gloss Toner is also suitable for use on natural blondes to illuminate natural colour and enrich highlights without altering the base tone.

Easy and quick to use, this new liquid formula will allow hairstylists to sensitively guide all of their clients through their blonding experience, without compromising performance, the integrity of the hair or the end result.                                     

Less is more, with it’s simple formula and just a few essential and effective ingredients Color Wear Gloss Toner obtains maximum performance and desirable results.                     

The vegan formula (which is free from ammonia, MEA, silicones and resorcinol) features not only arginine patented technology but the formula is also enriched with an active ingredient made from apple vinegar with restructuring properties which repairs and restructures the hair fibre after chemical processes or thermal stress, improves compatibility, reduces the pH and closes the hair cuticle to increase shine. Whilst the conditioning complex has an antistatic effect which leaves the hair soft, smooth and moisturised.

Offering maximum performance the 22 shade line has been developed to meet all of the needs of the blonding experience providing:

  • Dynamic shine – a shine increase of up to 103% has been measured on moving hair.
  • Increased elasticity – Hair is up to 13% more elastic after just one application.
  • Maximum manageability  – Hair is up to 3 times easier to brush after just one application.
  • Colour Fade protection  – Colour is maintained up to 90% after 12 washes.

Color Wear Gloss Toner 60ml £5.28.

For further information or if you’re interested in becoming an ALFAPARF Milano salon, please visit