The Next Generation of Advanced Technology
Allow us to introduce Schwarzkopf Professional’s Bonacure Clean performance range: the Power of Vegan Keratin in a Professional Clean Formula.
Still choosing between clean or high-performing products? You don’t have to! Schwarzkopf Professional’s Bonacure Clean Performance ranges bring the best of both – the power of Bonacure’s Advanced Technology you love, in a professional clean formula.
Salon clients will feel confident and beautiful, inside and out, whilst hairdressers can do their part for a more sustainable world – without compromising on the outstanding results expected from a salon on a daily basis.
Bonacure Clean Performance aims to inspire confidence in both hairdressers and consumers alike with its three fundamental pillars: Advanced Technology, Clean Formulas and Sustainable Packaging.
The next generation of Clean Advanced Technology introduces the new Vegan Care Complex: Vegan Keratin and Cell Equalizer technologies, together with skincare- actives, guarantee healthy and beautiful results across all hair types.
New 100% vegan professional formulas, free-from sulphates*, silicones, mineral oils, and artificial colourants, with a high level of biodegradability are combined with high-performing technologies.
*Free from Sodium Lauryl Sulphate & Sodium Laureth Sulphate.
Clean inside and out: the new packaging is planet-friendly, fully recyclable and made of up to 97% recycled plastic.
Schwarzkopf Professional Global Hair Expert, Gary Taylor says:
“The new Bonacure Clean Performance range ticks every box when it comes to hair care – each product is made up of a light-eight consistency, vegan formulas, and signature scents. Clients absolutely love the sustainable and environmentally friendly elements of these products, which is an incredible attribute to have for such high-performing professional products. As we all know, every client’s hair type and hair needs are different so it’s important to offer a broad range of products in salon, and to understand how each product works so you can personalise the choice of hair care to each client. The entire BC range can be mixed and matched so you can target every haircare concern and desire. BC Clean Performance is incredible and an absolute staple in our salon!”
Bonacure Clean Performance – Advanced Technology:
The NEW Vegan Care Complex is an innovation at the heart of every Bonacure product. This technology is the combination of Vegan Keratin (the vegetable alternative to the classical non-vegan hydrolysed Keratin) – this has an inner action that restores strength and elasticity within the Cortex, and Cell Equalizer Technology – with an outer action that aligns and seals the Cuticle.
To benefit the hair with its outer and inner action, the Vegan Care Complex can be found in the Bonacure Clean Performance formulas to:
- Increase the inner hair strength
- Help to fortify hair, making it stronger and more elastic
- Improve combability of hair (wet and dry combing)
- Reduce static and frizz, making hair easier to style
- Work on the inner layer of the hair, restoring the protective natural shield of healthy hair
This innovative technology fully replenishes damaged hair cells from the Cuticle right through to the Cortex with hair identical agents. Its unique action fills gaps in the hair’s surface to create a sealed healthy surface for immaculate hair quality – that’s closer than ever to natural perfection. Simultaneously, within each strand, the technology acts to rebuild the structure of the hair with hair identical amino-acids chains. The result is reborn hair with renewed strength, superb elasticity and healthy shine.
Bonacure Clean Performance has seven colour-coded ranges, each with high-performing skincare-inspired ingredients:
- Repair Rescue for damaged hair with Arginine to instantly reverse 3 years of damage in just one application
- Moisture Kick for normal to dry hair with Glycerol to provide a moisturised hair feeling for up to 48 hours
- Color Freeze for coloured hair with pH 4.5 to rebalance the hair structure to an optimal pH level and protect hair colour with close to zero fade
- Volume Boost for fine hair with Creatine provides increased volume with up to 48 hours of a fuller hair feeling
- Time Restore for mature and fragile hair with Q10+ to help protect the hair against the visible signs of ageing** and instantly create softness and shine
**When Time Restore Shampoo and Conditioner are used in combination, with repeated use
- Clean Balance for all hair types with Tocopherol to remove product build-up, whilst helping to protect from pollution
- Frizz Away for coarse, unruly, and frizzy hair with Babassu Oil to provide up to 72 hours of anti-frizz effect for all types of hair – Frizz Away coming in September 2022
Bonacure Clean Performance – Clean Formulas:
Bonacure Clean Performance provides 100% vegan**** professional formulas that are free from sulphates*, silicones, mineral oils and artificial colourants, with a high level of biodegradability – from 88% to 99% biodegradable.
Bonacure Clean Performance has a commitment to the environment that goes beyond biodegradability; the new unique Fast-Rinse technology in the conditioners means that 50% less water is required to rinse the product off*****In addition, sulphate-free products tend to foam less than those that contain it. But The new Bonacure Clean Performance Shampoos have the same highly powerful action as the previous Bonacure assortment, without the need for sulphates*, and with a superior performance.
*Free from Sodium Lauryl Sulphate & Sodium Laureth Sulphate
****Free from animal-derived ingredients
***** except the Volume Boost Jelly Conditioner
Bonacure Clean Performance – Sustainable Packaging:
Clean inside and out: Bonacure Clean Performance packaging is planet-friendly, fully recyclable and made of up to 97% recycled plastic.
To produce the new 2022 Bonacure Clean Performance packaging, Schwarzkopf Professional will recycle over 260 tons of plastic, whilst using 72% less plastic with the introduction of the new bottle cap. Now more than ever, sustainable salon practices are a priority for environmentally-conscious stylists wanting to contribute to a positive change in hairdressing, whilst supporting their clients’ lifestyle choices.
Keep up with the latest news, product updates and inspiration by following @schwarzkopfprouk on Instagram and use the #BCWECARE and #CleanPerformance hashtags to share your latest Bonacure Clean Performance looks.