Five reasons why being sustainable will benefit your business as told by the Founders of Sustainable Salon Supplies, Stephanie King and Rebecca Porter
Your team and your clients will appreciate your efforts to reduce consumable waste
One of the easiest ways to make your business more sustainable is to audit what ends up in your bin at the end of each day. Consumable waste can really start to add up — from wax strips to mascara wands, couch covers and drape towels. Clients, and even your team members, are savvier than ever when it comes to single-use plastics and non-recyclable packaging. Show and share the steps you’ve taken to reduce the amount of waste you create. In doing so, you may inspire your team and clients to take similar steps in their personal lives.
Sustainability has never been a more talked about topic
Salons and spas all over the UK have started to adopt more sustainable practices. As this topic gets more press and clients become more knowledgeable on it, they will naturally begin to enquire about your sustainability plans and protocols. Getting ahead of the curve allows you to make changes that impact the environment while also leveraging how proactive you’ve been on your website and social media. More than ever, clients are looking for and choosing to book with salons and spas specifically for their sustainability practices.
You can actually SAVE money by going green
One of the things we often hear is that “going green” is too expensive. When you start the process, it may feel like you’re spending way more than you’re accustomed to. However, over time these changes can often be money savers. Consider the small items you find yourself continually purchasing such as wax strips, sticks, plastic spoolie brushes and nitrile gloves. While they may be inexpensive, low-quality materials such as gloves that constantly tear or those too easy to dispose of spoolie brushes, often get discarded without much thought. Investing in high quality, sustainable products and tools and creating a protocol for their use pays enormous dividends in the long run for both the environment and your bottom line.
Partnerships with amazing eco-brands are widely available
Use your green initiatives to connect with partners, influencers and eco-brands within the industry. There are some incredible organisations out there that love working with beauty businesses that care about the environment. Outline your Green Initiative to share it with other companies. You’ll not only inspire others to do the same but also likely create meaningful connections that can help further your business through promotional opportunities and events.
It just feels good!
All business benefits aside, the salons and spas that we work with have all mentioned how amazing it feels to make meaningful change to their sustainability practices. Reducing consumable waste, focusing on more ecologically friendly product sourcing and putting a solid recycling plan in place in your business can make a significant impact on the morale of your team and their sense of purpose. It’s an initiative that everyone can get behind and feels amazing for contributing to!